Pabst Canada (2019)

I illustrated a strange-world version of the Pabst Blue Ribbon’s original Milwaukee brewery, stuck it on a can template, e-mailed it to Dylan at Leeftail Co., and then he gave it a thumbs-up and sent it on to Pabst Canada. From there it was put on 500000 cans and spread across the counry. I don’t usually think of my work as “playful,” but I think this might be that; note the oddball stair-climbing centipede, ladder-ascending ghosts, and the two-headed little person at bottom left. I found the actual shiny aluminum can version impossible to photograph, so that’s why you’re just seeing the ready-to-print template. Maybe you can still seek and destroy it first-person style next time you’re where tall cans of beer are sold?