Penn Nursing (2021)
When the University of Pennsylvania’s School of Nursing needed to express their decades-spanning vision of its own future, it talked to Pentagram’s Rob Hewitt, who in turn talked to me. The document (titled “The Way Forward”) occupied seven pages in the Fall 2021 issue of Penn Nursing, and deployed these six illustations with the big lady with the map opening it all up. Also of note: the layout placed the illustrations from lightest to darkest, implying a steady solidification of plans.